You have attracted subscribers! Yay!! Congratulations.
…and you want to send them emails right away to engage their attention, right?
Of course, you do. The answer is YES here (in case you sat there wondering for a moment).
Is mapping out your welcome sequence something you’ve taken into consideration already, or even completed? Have you set up or planned a winning welcome campaign?
One that says hello to your new subscribers, thanks them for joining you, and offers them something great just for joining your list?
If your answer is YES, then you don’t need to read this article… unless you’d like to enhance the plan you’ve already set up.
If you answered NO to any of the above, believe me when I say: YOU ARE NOT ALONE.
A good welcome campaign plan is imperative, and there are at least 5 emails that should be set up initially, on timers to go out strategically. Typically every few days or so right at the beginning.
Seasoned or newbie, this is key to successful email marketing. And we’re here to show you how to do it!
So get comfy, grab a cup of coffee or tea, and let’s get started.
Email #1: Welcome New Members!
This email should be the most engaging. It will also be the most fun to write! But it will take the most work because it will be the longest one in our sequence.
This is where you welcome new members and thank them for joining.
Below the welcome greeting, you should re-introduce yourself and your company/purpose.
Talk about your business but don’t get boring or too wordy. Just give them the gist of it, make it colorful and fun, all the while keeping things short and sweet.
Example:
Hello <name>,
I wanted to personally reach out and thank you for joining our list.
Here at <company name>, we strive to offer the very best in <talk about your business and how it might benefit them briefly>.
<Add an image>
As a subscriber, you can expect to receive <list of what you typically send out so they know what to look forward to via email>.
Once again, we’re thrilled you’ve decided to join us and look forward to interacting with you. Please do not hesitate to write with any questions or concerns. We’re here for you.
Warmly
<name>
Email #2: Quick Question…
This is one of my personal favorites because it gets to be a question-and-answer sequence. Interaction with potential customers is always a good idea!
You are definitely engaging your readers by asking them a specific question, and including a web form that takes them to your website landing page and gets them to participate.
The email body is very short, for example:
What would you say is the biggest obstacle in life that’s keeping you from reaching your goals?
This type of “quick question” serves two purposes. It gets them to click AND it gives you information about them: who they are and what they’re after as your potential customer.
The question is followed by a colorful, hard-to-miss call-to-action button, they click through on it (in a perfect scenario), land on a beautiful web form you’ve created, and the rest is saved for future interactions and promos.
Voila! You’ve learned something new about your newest subscriber(s), PLUS you can utilize tags to put them into any specific sequence(s) that might pertain to the question… to keep them engaged.
Tricky, but clean capture! You asked, they willingly answered, and you’ve formed an ongoing relationship with them as a result. Good work!
Email #3: Newsletter Subscription Preferences
This email will give them a chance to downgrade their subscription if they’d prefer. And also gives them a sense that you care about NOT inundating them with emails.
First, remind them of what they can expect to receive from you each day, week, or month. Give them a glimpse into your general plans for them.
A good way to do this is by segmenting your email lists. Break your content offerings down into sections with fancy titles and blurbs, like this:
Your choices for subscriptions:
___ The Whole Enchilada: If you subscribe to this list, you will get any and everything we put out, including store offers, general newsletters, event listings, blog articles, and affiliate promo opportunities. You can expect 2-5 emails per week.
___ Half Sandwich & Cup o’ Soup: This list will feed you general newsletters (to include event listings), blog articles, and special store offers. Expect no more than 1 email per week.
___ Side Salad: With this list, you’ll get the bare minimum: blog articles and event listings. Expect about 2 emails per month.
This segmentation is done in case they didn’t read the fine print when joining your list in the first place, and many do NOT so assume they didn’t.
You should have them tagged for The Whole Enchilada upon joining in the first place, but giving them choices after the fact is a nice thing to do, and they may or may not downgrade. But YOU look good.
Overall, it’s a nice, friendly gesture.
If you don’t have segmented lists – you might say something like:
We currently send out weekly newsletters, which typically include current and upcoming events, promos/featured products, FAQs, and our blog articles.
If you’d prefer a monthly newsletter that highlights the top features of the month only, click here.
Two choices. Nice and simple.
Email #4: Resources
In this email, you will invite them to visit you online! Fun!!
Take them to your blog (choose a popular topic so they feel extra engaged), give them a tour of your beautiful online store and all its offerings, show them your Facebook group and ask them to join and discuss questions amongst peers.
INTERACTION IS KEY TO ENGAGEMENT.
I’ll say it again: Interaction is key to engagement.
This is a good time to be social with them, so make the email sound as if you’re inviting them to a special invite-only party! Make it sound fun. Strive to make it something you’d want to attend.
Example:
Hey, <name>:
Are you a social butterfly?
We have a great online community on Facebook that would love your presence. Join the fun!
Also, if you haven’t already, make sure to take advantage of reading our various blogs. There is a plethora of information about <something that describes your particular niche> right there for you to browse.
We’ll see you online!
Email #5: Give them something gooooood
Do you have an informative eBook? If you do, this is a PERFECT thing to give them for free. No strings attached.
And everyone, I mean EVERYONE, loves freebies.
Offer them a copy of your eBook and don’t make them jump through any hoops to get it.
Set up the email with your cover image (3D if you have it so it looks fancy), a blurb about the eBook content, and a link to download it right there in front of them so they feel special.
The key to remember for this one is free and easy.
That wraps up our advice on setting up an engaging welcome campaign for new subscribers. This is also a service we provide, so if it seems daunting to you, or you’d like it expertly crafted (or re-crafted), feel free to give us a shout! We’re here to manifest for you.
Are you stuck? Contact us or Schedule a Call